A caramel apple moment.
OLIPOP / PRODUCT STILL
BY KRYSTAL GRACE / INDEPENDENT FREELANCER
Content with
an eye for
the good stuff.
Social-first visuals. Thoughtful strategy. A creative partner for CPG, beauty, and hospitality.
LONG ISLAND, NYC & BEYOND
CPG / PRODUCT STORYTELLING
HOSPITALITY / EXPERIENCESCPG✳BEAUTY✳HOSPITALITY✳FREELANCE CONTENT & SOCIAL STRATEGY
A FEW FAMILIAR NAMES
Selected restaurant collaborations & professional experience
01 / CPG & PRODUCT CONTENT
Everyday products.
A fresh perspective.
Product visuals, seasonal ideas, and social storytelling.
From the first impression to the little details.
A crisp seasonal story.
BLOOM / PRODUCT CONTENT · INSTAGRAM REEL
Watch on Instagram ↗Texture. Detail. Motion.
BEVERAGE CONTENT · INSTAGRAM REEL
Watch on Instagram ↗Winter, with a twist.
POLAR / SELF-DIRECTED CONCEPT
Selected product content and self-directed creative concepts. Brand appearances identify featured products; they do not imply a paid partnership.
Instagram video playback may require sign-in.
FEATURED PRODUCTS & CREATIVE EXPLORATIONS
OLIPOP
Polar
Cutwater02 / HOSPITALITY
The places.
The plates.
The reason to go.
Restaurant collaborations, food and drink photography,
and short-form storytelling with a local point of view.
Voodoo Crab
REEL / RESTAURANT COLLABORATION
Miller’s Ale House
REEL STILL / RESTAURANT COLLABORATION
Shake Shack
REEL / RESTAURANT COLLABORATION
Island Lake Diner
REEL / RESTAURANT COLLABORATION
The Farm Italy
REEL / RESTAURANT COLLABORATION
JINYA Ramen Bar
REEL / RESTAURANT COLLABORATION
A CLOSER LOOK
Good food.
Great content.
From a colorful cocktail to a table worth sharing, I capture the details that give a restaurant its personality.
Explore more work on Instagram ↗HOSPITALITY AUDIENCE / 90-DAY SNAPSHOT
Selected historical performance from the supplied hospitality media kit.
96KVIEWS
33KVIEWERS
7KINTERACTIONS
76%DISCOVERY
Historical portfolio figures. The kit does not specify the date range; these are not live account metrics.
SELECTED RESTAURANT COLLABORATIONS
Miller’s Ale HouseShake ShackWawa
The Farm ItalyJINYA Ramen Bar
Great South Bay Brewery
NOCO
The ShedThe Pizzeria · Island Lake Diner · Cabo Fresh · Voodoo Crab · Craveology · Mister Softee · Arooga’s · Dim Sum Bloom
03 / FREELANCE SERVICES
The ideas.
The plan.
The follow-through.
Flexible freelance support for a launch,
a content refresh, or your next chapter.
Content creation
& creative direction
Social-first product and lifestyle visuals, food and drink photography, short-form concepts, and creative briefs that make the story clear.
Social strategy
& content planning
A practical direction for how your brand shows up: channel priorities, content pillars, editorial calendars, hooks, captions, and ideas informed by culture.
Social operations
& community
Support that keeps the moving pieces moving. Publishing, approvals, community engagement, creator coordination, and performance insights.
Creative work.
Professional perspective.
I’m Krystal Grace, the freelancer behind Don’t Fret Digital. I create content and support social strategy for CPG, beauty, and hospitality brands.
My background spans social media, creator marketing, and community work for beauty and lifestyle brands, including L’Oréal–Redken DMI, Global Beauty Care, and SJP Fragrances. Today, I bring that experience to thoughtful creative work and practical social support.
I work directly with brands and businesses, bringing creative ideas, a practical plan, and the care to see both through.
BASED ON LONG ISLANDWORKING WITH NYC & BEYOND ↗
PROFESSIONAL BACKGROUND
Experience behind
the creative.
Brand-side and contract experience in social,
creator marketing, community, and content operations.
L’Oréal / Redken DMI
Global Beauty CareSJP FragrancesL’Oréal / Redken DMI
Social and creator campaign execution, global community, content calendars, and performance insights.
Global Beauty Care
Multi-brand organic social, influencer programs, and community engagement.
SJP Fragrances
Social publishing, brand voice, editorial calendars, and campaign support.
Additional contract experience: Fitglow Beauty · Europerfumes · Le Mieux Skincare
Professional portfolio available upon request. Ask me for a copy ↗
A SIMPLE WAY TO WORK TOGETHER
Tell me the story.
Your brand, your audience, what’s coming up, and where you need support.
Make a clear plan.
We agree on the creative approach, deliverables, timeline, and scope.
Create. Refine. Deliver.
Thoughtful execution, room for feedback, and content ready for its next move.
05 / LET’S MAKE SOMETHING GOOD
Less fretting.
More creating.
Have a product, a place, or a project in mind?
I’d love to hear about it.